I carried out research to find information about what to include in a school magazine.
I found that the demographic would roughly be an even split between students and parents. As a result of this, the information needs to be accessible to all but formal in presentation, so the magazine doesn't alienate the adult audience. This also means articles need to cater to both students and parents, so there will be reports on exam results and changes around school to keep parents in the loop. At the same time, there will be exam stress and revision tips and tricks so that the students feel included as much as the parents.
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